Autotrader.com Launches Online Shopping Review Feature

AutoTrader.com has announced the launch of the Connections Bundle, which is designed to integrate social media, chat and dealer ratings to create more ways for car shoppers to connect with dealers online. AutoTrader.com is the first site to enable direct connections between dealer's listings, their social networking pages, and online shopping review from third party sites.

The chat feature in the Connections Bundle allows dealers to instantly connect with potential customers online via text sessions that customers can initiate. This chat feature also extends to smart phone platforms. In testing, it was found that shoppers used the chat feature three times more than email. The social connections feature helps dealers to connect with prospects via social networking by creating links to their Facebook and Twitter pages, enabling them to promote their presence on these sites.

Photo source Ed Yourdon