
© billaday
QVC, one of the leading provider of home online shopping services, is now using new video processing technology from Elemental Technologies in Italy and the UK to deliver live TV broadcasts to multiple online platforms.
The live video processing solution allows content producers to adapt their broadcast streams to be compatible with the new media platforms. For example, with Elemental technology QVC broadcasters can now create instant individual clips from their live broadcasts for the web. This helps to extend the product promotion life cycle and offers users a seamless experience for home shoppers regardless of the platform they are viewing. QVC is the largest multimedia retailer in the world and operates 24/7 across a variety of media platforms. A critical part of their success today involves getting their live broadcast content online immediately following the broadcast.


